Ad Script
Visuals And Audios:
*Wont let me instert a chart so the visuals is underlined.
1. Group of girls in the bedroom getting ready for a party. The mean girl disses the outcast of the clique.
1. Music, gossiping, hair dryer. Mean girls, “Are you seriously going to wear that? No guy is going to even notice you.” Outcast in silence.
2. The outcast of the group finds this random perfume called “Wood” sprays it on. The “beauty shot!”
2. Spray from the can, music, talking.
3. Girls get in the car and leave for the party.
3. Car driving, music in background.
4. Get to the party, the outcast walks in last, guys all look at her.
4. People go quiet, only music playing.
5. Outcast walks to the corner and sits alone, all the guys walk over and hit on her.
5. The sounds of “sniffing,” music playing, talking and yelling. Guys cheesy pick up lines.
6. Outcast walks off, holds up product, guys following behind, the slogan is said.
6. The slogan, “Got wood?”
7. Screen shot of product and the outcast dressed up as a lumberjack. Lumberjack winks.
7. boo-ow chicka wow-wow ... in background music.
Visuals And Audios:
*Wont let me instert a chart so the visuals is underlined.
1. Group of girls in the bedroom getting ready for a party. The mean girl disses the outcast of the clique.
1. Music, gossiping, hair dryer. Mean girls, “Are you seriously going to wear that? No guy is going to even notice you.” Outcast in silence.
2. The outcast of the group finds this random perfume called “Wood” sprays it on. The “beauty shot!”
2. Spray from the can, music, talking.
3. Girls get in the car and leave for the party.
3. Car driving, music in background.
4. Get to the party, the outcast walks in last, guys all look at her.
4. People go quiet, only music playing.
5. Outcast walks to the corner and sits alone, all the guys walk over and hit on her.
5. The sounds of “sniffing,” music playing, talking and yelling. Guys cheesy pick up lines.
6. Outcast walks off, holds up product, guys following behind, the slogan is said.
6. The slogan, “Got wood?”
7. Screen shot of product and the outcast dressed up as a lumberjack. Lumberjack winks.
7. boo-ow chicka wow-wow ... in background music.
Campaign Strategy
We will be manipulating our audience with the use of a celebrity. In one of our poster ads we are going to have Megan Fox, smiling, holding our perfume with attractive men all around her. We are also going to use sexual imagery because the men in the ad will not be wearing a shirt, and be very attractive. Young women will want Wood when they see this ad because Megan Fox uses the perfume and she is attractive and men are attracted to her. Our audience will want to be like Megan, do everything like Megan, including purchasing Wood.
We will be manipulating our audience with the use of a celebrity. In one of our poster ads we are going to have Megan Fox, smiling, holding our perfume with attractive men all around her. We are also going to use sexual imagery because the men in the ad will not be wearing a shirt, and be very attractive. Young women will want Wood when they see this ad because Megan Fox uses the perfume and she is attractive and men are attracted to her. Our audience will want to be like Megan, do everything like Megan, including purchasing Wood.
In our tv add we will be using before and after affects to lure young women into buying Wood. We will have an “outcast” ( nerdy, doesn’t fit in, males are not attracted to) use our perfume and then go to a party with friends and get all the boys’ attention. Showing that Wood can make girls who are typically unattractive to boys, attractive, will create a wave of girls who are self conscious, or don’t fit in to begin searching for Wood.
Target Audience
Target Audience
Part 1
Our target audience is women ages 14-28. We are going to use tactics to lure them into buying our products. Women ages 14-28 are interested in obtaining men and are conscious of how the look, act and smell. If we tell them that our product will help them achieve what they are looking for in life, then their problems are solved if the buy our perfume. The race of our demographic is almWood Target Audience cost any race, we are going after all kinds of women. Most of our demographic will live in average to wealthy homes in the average neighbourhood. their hobbies would include shopping, hanging out with friends, going to parties and school. People buying Wood would also buy brand name clothing and expensive items. the demographic of Wood would most likely be interested in pop music, for example Lady Gaga, Rhianna or Justin Timberlake.
Our target audience is women ages 14-28. We are going to use tactics to lure them into buying our products. Women ages 14-28 are interested in obtaining men and are conscious of how the look, act and smell. If we tell them that our product will help them achieve what they are looking for in life, then their problems are solved if the buy our perfume. The race of our demographic is almWood Target Audience cost any race, we are going after all kinds of women. Most of our demographic will live in average to wealthy homes in the average neighbourhood. their hobbies would include shopping, hanging out with friends, going to parties and school. People buying Wood would also buy brand name clothing and expensive items. the demographic of Wood would most likely be interested in pop music, for example Lady Gaga, Rhianna or Justin Timberlake.
Part 2
A day in the life of Wood’s potential buyer. Brittany woke up this morning and put on her favorite clothes, a Billabong shirt and Roxy jeans. She then spent the next 25 minutes trying to perfect her hair and doing her make up. She ran downstairs and grabbed a granola bar for breakfast and went to school. she got to school early so that she could talk to her crush and try to win him over, it doesn’t work. She then goes to classes for the morning. For lunch she went to McDonalds with her friends. She attends her last classes and then goes shopping to find the perfect perfume to attract her crush. Brittany feels like she has tried everything! She goes home unsuccessful and ponders about her crush the whole night.
A day in the life of Wood’s potential buyer. Brittany woke up this morning and put on her favorite clothes, a Billabong shirt and Roxy jeans. She then spent the next 25 minutes trying to perfect her hair and doing her make up. She ran downstairs and grabbed a granola bar for breakfast and went to school. she got to school early so that she could talk to her crush and try to win him over, it doesn’t work. She then goes to classes for the morning. For lunch she went to McDonalds with her friends. She attends her last classes and then goes shopping to find the perfect perfume to attract her crush. Brittany feels like she has tried everything! She goes home unsuccessful and ponders about her crush the whole night.
Pitch!
Our product is a perfume for women ages 14-26. Its scent 10 smells of vanilla cotton candy. This product contains a certain scent that the male gender is most attracted, to guarantee you get noticed. The glass pink bottle adds classiness and the perfect spray make its the ideal perfume for young woman. Our scent last longer than the leading woman's perfume. Our product will sell for $29.97 and is available in Canada, United States of America and the United Kingdom.
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